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You cannot take currently copyrighted materials that GSUSA currently sells and post them online for others to use for free. Ask yourself these questions: Am I making a profit by doing this? Is this information only available by purchase? If the answer is yes, then ask for permission. Do you have a blog? Are you posting ideas on Pinterest? No problem.
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What About Logos and Other Official Stuff?Īre you making Welcome certificates for your girls? Or trefoil-shaped name tags? Are your girls making Daisy bookmarks? That sort of thing is fine. When in doubt, ask your service unit manager (SUM) and/or council rep. Make sure any products you're creating for fundraising are in keeping with your council's rules. If you do that, you have to get your council's approval and use their manufacturer. So if you want to make troop shirts with just "TROOP 12345" on it, for instance, go for it! Just don't use the words "Girl Scouts" on it.
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It is fine to use the word "troop" and your troop numbers without your council's permission, though. pdf, etc.Īlways check with your council before making any printed merchandise using "Girl Scouts" branding (name, title, the faces logo, etc.). You might want to use the brand colors (green, blue, etc.) for static files like. The brand colors are not always web-friendly (and individual monitors/screens can display colors differently as well), so rather than using the green color for your font, for instance, think about just sticking with black. Here's a great resource on the timeline of various other changes. It used to be that "Daisy Girl Scout" was the preferred title. And even now, if I like the look of one font over another (makes it more fun for my girls), I always vote for being creative and engaging! So a lot of what I'm talking about in this post is more about "official" stuff - if you're representing Girl Scouts, as opposed to creating things for/with your troops. When I first started writing this blog, I didn't know there were specific guidelines for brand-related images and so on (so if you see things that aren't according to the guidelines below, chalk it up to well-intentioned ignorance on my part).
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You can download the official GSUSA style guide here. Here is a great online resource for current branding information. It's from a lot of different resources, and as always, if you see something that looks outdated or inaccurate, please leave me a comment! I think the focus should always be on the girls, and having fun, but if you're talking about a public website, or printed materials, take a look at some of the information below. So I had to do quite a bit of research about branding and what was okay to use, and what required permission.įor those of you who use a private site for your troops, this information may be helpful, but not necessary. I recently took over our service unit communications, and built a website for our service unit (this is not the same as the Shutterfly sites I use for my troops the website is public, with private areas for parents and leaders). Width expansion by Viktoriya Grabowska with art direction from Eben Sorkin and kerning by ikern.Over the past few years, I've learned many things about GSUSA guidelines and branding. Omnes’s middle range is built for text use, and its weights on either end of the spectrum command a broader range of moods, from its austere, warm Hairlines to its punchy, convivial Blacks.ĭesigned by Joshua Darden, with design and production assistance by Noam Berg, John Hudson, Thomas Jockin, Scott Kellum, Jesse Ragan, Dan Reynolds, and Eben Sorkin. Selective rounding adds subtle texture & circumvents the ‘sausage-link’ effect, while non-geometric forms pay homage to 19th-century rounded Grotesques which appeared well before the crisp visual style of the Bauhaus. Originally conceived as the brand typeface for a national retail chain, Omnes meets the need for a rounded typeface which is neither overly mannered nor excessively literal in its approach. Included are a wide range of index characters with eight variations tabular figures and punctuation for chart work and information design true numerator and denominator figures with OpenType support for auto fractions an array of eye-catching arrows extended language support and stylistic sets. Many robust features have been added, making it better than ever for no-nonsense editorial work. Omnes takes the curvaceous yet crisp original and turns it up to eleven.
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